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This is certainly not the world's oldest watch brand, but it has nevertheless had quite an impact on the market and found an unshakable fan base. Founded in 1926, the company is based in Geneva and was registered at the request of Rolex founder, Hans Wilsdorf. Initially, the company was created as an affordable alternative to Rolex's more expensive models. To this day the brand remains a sister company to Rolex, manufacturing tool watches to a standard that can withstand the rough environment of divers and military personnel.